A hosting provider plays a significant role in your success in SEO. There are several factors you need to take into consideration so that you can choose the right hosting provider. For instance, your site should load securely to guarantee top rankings. Not all hosting providers can offer you a reliable SSL certificate.
You need to shop around and choose the right service providers who can assure you a secure website. The load time also matters. Speed is another factor which search engines will take into consideration before ranking your site. You need to choose a website host which loads fast. Compare the load time of different service providers before you select the best.
Here are other ways your website host can determine the success of your SEO:
1. Website Uptime
The amount of time the website stays up and running determines how well search engines can rank your site. If your website stays offline for long and visitors cannot access it, then there are high chances Google can penalize it. You need to look for a reliable host who will assure you uptime to avoid a penalty from search engines which can contribute towards lowering your website performance in search engines.
High speeds improve your site ranking. Internet users will not like to wait for more than 400 milliseconds before your website can load. You need to improve your site speed so that you can improve the user experience which is necessary for improving your site ranking. Search engines such as Google would like to make everyone who uses the internet enjoy a great experience. A host with high speed will improve your site ranking significantly.
3. Server Location
The closer you are to the server affects the website speed. If you look at MangoMatter’s page, you will realize the server location affects website ranking, the website will tend to load faster which in effect will determine the site speed. The higher the speed, the higher the ranking you would probably enjoy.
It is a website security certificate which eliminates security threats when people search on your site. Google is likely to penalize sites which seem untrustworthy. You can quickly improve your website ranking if you can incorporate an SSL certificate for your website. Not all hosting companies offer secure SSL certificates; you need to research around so that you can locate a site which can guarantee you excellent performance on search engine rankings.
There are several issues which can affect your website content. For example, hackers can interfere with the content leading to its deletion. Search engines will rank your content and if it is deleted there will be nothing to list. You need to host your site in a secure host where you can be sure for your files to stay online securely.
6. Help & Support
There are several issues which can affect the smooth running of your website. A host which has reliable customer support will offer quick fixes which will ensure your site is not offline for long which can affect its rankings.
A host can determine your website ranking to a great extent; hence you need to be careful. Take into consideration the above factors in choosing your host. They make it easy to find a reliable host which can contribute towards your success in SEO.
We are happy to present this collaborative post to offer valuable information to our readers.