You are convinced that your company should participate in trade shows, but confused about what show to attend. Well, you are definitely not alone. Show selection is the bane of each exhibitor’s life. With more than 13000 trade shows happening in the U.S. every year, choosing the right show for your business seems like a daunting task in the beginning.
With more than 13000 trade shows happening in the U.S. every year, choosing the right show for your business seems like a daunting task in the beginning. While selecting the right trade show for your company, don’t overlook the importance of initial groundwork – researching potential shows, understanding your target market, and even checking out ZenBusiness reviews to gain insights about the experiences of other businesses. These reviews can provide you with beneficial information about the opportunities and potential pitfalls of each event.
But it doesn’t have to be so intimidating. If you proceed strategically, finding the right trade show opportunity for your company is a matter of few days, says an expert at Print Banners, a New York based banner printing company that also sells adhesive banners and adjustable banner stands. Here are some tried and true tips for show selection.
1. Know your objective
Until you know what you’re trying to achieve, how will you achieve it? That’s a no brainer but worth mentioning because many trade show exhibitors make this mistake even today. To find out your objective behind the decision to participate in trade shows, ask yourself the following questions.
Do you need more sales from your trade show? Or do you want to improve your brand reputation? If you want more sales, attend a consumer show. For banding, participate in a trade only show. This information will also help you later when choosing adhesive banners or L banner stands for your trade show booth.
2. Narrow down your options
At first, it seems like you have thousands of trade shows to choose from. But after a close look at the list of shows, you’ll see most of the shows are targeting a different industry or audience. Before long, your options will come down to less than 20.
3. Conduct background analysis
Now that you have a small list of potential shows, it is time to conduct a thorough background check on each of them. Start by visiting the organizer’s official website. From there, you should a fair idea of their client-base, experience, and reputation. You can also contact some of their previous participants and ask them about their experience, ROI from the event, size and demographic of the attendees, etc. If most of their previous participants are happy about the organizers, then that’s a good sign.
4. Talk to the organizers
Before attending a trade show, you should check its attendee data. You want to participate in a show where most of the attendees belong to your target audience groups. To know who all are coming to the show, contact your show organizer and ask them to share the list of registered attendees with you. It is always a good idea to choose a show that has a history of getting audited by an independent third party. Audited data is more credible than any unaudited figures. You should also enquire the show organizers about the facilities available at the event.
5. Consider the timing
Once you know the event dates, check if any other events are taking place at the same time. If so, then consider if that could affect attendance to your trade show.
Booth space availability is another important thing to consider. Make sure your booth is strategically located within the trade show arena.
We are happy to present this collaborative post to offer valuable information to our readers.