Bloomberg Businessweek has just launched a new ad campaign designed to give the loved ones of boomerang kids a tongue-in-cheek edge via e-card.
The idea is to send a less-than-subtle greeting to an adult kid overstaying his or her welcome with a free 12-issue subscription attached.
Here’s the thought process behind it:
“Help get things back on track. Send them 12 free issues of Bloomberg Businessweek, in print or for the iPad. They’ll get original ideas and actionable insights they can use to get hired, get promoted, and most importantly, get their own place.”
And it’s not only parents that can get in on the action.
There are e-cards for concerned friends:
And significant others:
Siblings:
And Grandma:
Hat tip to @ElinSilveous for sharing this site with us!
David & Veronica, GypsyNester.com
YOUR TURN: What do YOU think? Too harsh or just plain hilarious?
I am so relieved that- for now – both of my kids are employed and living on their own! Not sure how I feel about these cards, but I understand the sentiment behind them.
Hopefully the tongue is firmly in cheek, but perhaps they are not for everyone. Thanks Sharon.
Hilarious!
Thanks Lisa!
Hilarious! I’m kind of an off-and-on-again boomerang kid, and I still think this is awesome.
Good to hear from the kid’s side, thanks Jessica!
Hilarious for the parents….. not so much for the adult kids. Living in this situation can often use some comic relief, but I personally wouldn’t shame my kids with one of these cards. I think there are more positive ways to get the “move on” message out. Thanks for sharing!
Agreed that there are more positive ways, maybe these are best saved for when those have failed.
I think these cards are hilarious! Here’s the deal: millions of immigrants are willing to work jobs that Americans claim they don’t want: baby sitting, lawn care, maids, cleaning hotels, etc. Those types of jobs are available. I know I sold shoes & worked a variety of clerical jobs after college. I finally went back to school at night (my own dime). Paying your own rent makes you quickly grasp the concept, “what is the labor market for this field of study/endeavor?”.
A question more kids (and parents) should be asking BEFORE going off to college.