Bloomberg Businessweek has just launched a new ad campaign designed to give the loved ones of boomerang kids a tongue-in-cheek edge via e-card.
The idea is to send a less-than-subtle greeting to an adult kid overstaying his or her welcome with a free 12-issue subscription attached.
Here’s the thought process behind it:
“Help get things back on track. Send them 12 free issues of Bloomberg Businessweek, in print or for the iPad. They’ll get original ideas and actionable insights they can use to get hired, get promoted, and most importantly, get their own place.”
And it’s not only parents that can get in on the action.
There are e-cards for concerned friends:
And significant others:
Hat tip to @ElinSilveous for sharing this site with us!
David & Veronica, GypsyNester.com
YOUR TURN: What do YOU think? Too harsh or just plain hilarious?