Ouch. Too Harsh or Just Plain Hilarious?

Bloomberg Businessweek has just launched a new ad campaign designed to give the loved ones of boomerang kids a tongue-in-cheek edge via e-card.

The idea is to send a less-than-subtle greeting to an adult kid overstaying his or her welcome with a … See more e-cards >>

Bloomberg Businessweek Boomerang Kid Ad

Bloomberg Businessweek has just launched a new ad campaign designed to give the loved ones of boomerang kids a tongue-in-cheek edge via e-card.

The idea is to send a less-than-subtle greeting to an adult kid overstaying his or her welcome with a free 12-issue subscription attached.

Here’s the thought process behind it:

“Help get things back on track. Send them 12 free issues of Bloomberg Businessweek, in print or for the iPad. They’ll get original ideas and actionable insights they can use to get hired, get promoted, and most importantly, get their own place.”

And it’s not only parents that can get in on the action.

There are e-cards for concerned friends:

Bloomberg Businessweek Boomerang Kid Ad

And significant others:

Bloomberg Businessweek Boomerang Kid Ad

Siblings:

Bloomberg Businessweek Boomerang Kid Ad

And Grandma:

Bloomberg Businessweek Boomerang Kid Ad

Hat tip to @ElinSilveous for sharing this site with us!

David & Veronica, GypsyNester.com

YOUR TURN: What do YOU think? Too harsh or just plain hilarious?

10 thoughts on “Ouch. Too Harsh or Just Plain Hilarious?”

  1. Hilarious for the parents….. not so much for the adult kids. Living in this situation can often use some comic relief, but I personally wouldn’t shame my kids with one of these cards. I think there are more positive ways to get the “move on” message out. Thanks for sharing!

  2. I think these cards are hilarious! Here’s the deal: millions of immigrants are willing to work jobs that Americans claim they don’t want: baby sitting, lawn care, maids, cleaning hotels, etc. Those types of jobs are available. I know I sold shoes & worked a variety of clerical jobs after college. I finally went back to school at night (my own dime). Paying your own rent makes you quickly grasp the concept, “what is the labor market for this field of study/endeavor?”.

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