Everything keeps changing nowadays, and what everyone calls “the smartphone era” has pretty much revolutionized how every single aspect of our lives work. A small question, a random thought, even information about feeling ill will be researched with a mobile device. You also use it for your emails, news, daily interaction with your friends through social media, and you are probably reading this article on your smartphone or tablet.
Desktop use has been surpassed, and if you want your business to be successful, you need to optimize your content and the way it will show on mobile devices. Having a mobile-friendly website is also extremely important for search engine optimization, as changes in the Google algorithm made mobile-optimized websites show first and rank better.
Your legal website is no exception, as it will be treated by this algorithm, like any type of activity that’s able to offer a service. In fact, it’s quickly becoming a standard practice for law firms to worry about mobile optimization for their websites. If your legal website is mobile-friendly, existing customers will be able to contact you quickly and potential customers will be more likely to find you and ask for your services.
What Is a Mobile-Friendly Website?
In simple terms, a mobile-friendly website is essentially a site that will display correctly on all smartphones and tablets. Navigating it should be easy, enjoyable, and all elements should be displayed correctly while also being loaded quickly.
A mistake that everyone makes when optimizing their website is forgetting about horizontal scrolling, which will hamper the entire experience, as trying to read or navigate content horizontally is incredibly awkward on your mobile device. It may sound like a small thing, but it’s annoying enough that it may push your clients to click on another website and choose another law firm.
An easy way to access your content is also fundamental for a mobile-friendly legal website, as your average user wants to find what they’re looking for at a moment’s notice. It doesn’t need to be a complex sidebar or anything that might take up a significant portion of an already small screen (even if smartphones nowadays keep getting bigger), even a series of icons that will take a client to your reviews, your contact information, and your area of expertise should suffice.
Just remember to be cognizant of your design, as even a minimalistic experience needs to be aesthetically pleasing.
How to Make the Most of Mobile Optimization
The importance of a mobile-friendly website should be obvious by now, and you need to make the most of it, as you only get one chance when a potential client is looking for your services. You should worry about these characteristics first, as they’re fundamental for your success:
Speed
As statistics have shown us multiple times, your average mobile user will leave your website if it takes longer than three seconds to load. Nobody wants to wait, especially when there’s a case to beat.
Practice Areas
Area of expertise should be the first thing to show up, even before a client clicks on your information section. If your law firm takes care of personal injury claims or car accidents, try to make it as obvious as possible by specifying it on your homepage.
Rankings
Work in conjunction with SEO. A mobile-friendly website is useless if your clients can’t find it, so improving your ranking should also be a priority. Having an optimized website helps, but it’s not enough.
All of this is incredibly important for your success. A simple website for your law firm won’t be enough, a mobile optimized experience will instead open up a lot of opportunities. Do not underestimate the importance of a good online experience, as it represents your business’ life nowadays.
We are happy to present this collaborative post to offer valuable information to our readers.
