Make Your Brand Stand Out: Optimizing Your E-commerce Store for Conversion

Did you know that there are over 7 million e-commerce stores online? With such ferocious competition out there, you need to work hard to get your brand noticed.

While you’ll need to market your e-commerce store using a variety of methods such as advertising and social media, much of the work boosting your customers’ online spend will need to happen on the site itself.

So how do you drive conversions to your online store?

Here are some of the tried-and-tested ways of guaranteeing increased online shopping.

Create a Clean and Navigable Site

The first area to look at when increasing conversion should be the site design. Don’t try and reinvent the wheel. Your site needs to be simple and easy to use.

Imagine you’re a customer visiting your site for the first time. If you can’t find what you’re looking for, you’re going to abandon your search and shop elsewhere. With online shopping, you’re only a couple of clicks away from your competitor.

Use easy-to-follow product categories and make sure your pages and menus aren’t cluttered.

Optimize for Search Engines

Creating great descriptions and visuals that sell products is only half the battle. You need to make sure search engines are picking up this information and that you’re coming top in relevant searches.

An SEO company can help you target the right keywords, build links that drive traffic to your site, and ensure everything loads quickly from any device. Learn more about how SEO can help here.

Be Clear About Shipping and Returns

When making a purchase, shipping and return policies are quite often essential to many customers. Be clear about when customers will receive their goods and what they can do if they change their mind or there’s a fault.

Incentivize With Rewards

Making one sale will boost conversion, but building loyalty is investing in your future sales. You might want to consider a loyalty program for returning customers or provide special offers for future purchases.

Include Product Reviews

Customer reviews add social proof to your product listings. If a customer is on the fence about buying an item, favorable reviews can help close the sale.

Encourage customers to leave a review once they’ve received their goods. The easier you can make this process, the more likely you’ll be to get a steady stream of feedback.

Link Your Products

What’s better than selling one item? Selling two or more!

When creating product listings, always suggest items that the customer may also need or want. For fashion sites, this may mean link selling to items that complete a look, while for electrical retailers, it may mean suggesting those all-important batteries.

Streamline Your Checkout

Finally, make it easier for your customers to check out. Offering multiple payment options and a one-click checkout process will speed the purchase up for them, and reduce abandoned transactions for you.

Make Your Brand Stand Out

To make your brand successful, you’ll need to invest time and effort into making your website as customer-friendly as possible. A great e-commerce business should always be looking for ways to speed up the transaction and make purchases as easy as possible for customers.

To learn more ways of boosting conversion, check out more content on our site.

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