Building a creative team is necessary for the success of any business making and selling materials, and even more so for a new material. In order to keep ideas fresh and to help with advertising, designing and improvements, and collaborations, Asif Ali Gohar keeps a team of people on staff. They are responsible for coming up with new ideas and keeping the business moving forward.
The creative team that he has built was hand selected for their skills and based upon their portfolio. They were all selected by Asif Ali Gohar himself, in cooperation with his human resources managers. When selecting the right candidates many were interviewed and supplied their qualifications including their education and work history. These were just some of the considerations, with the ability to work together as a team was important as well as their creative portfolios.
Several tasks are left to this creative team that are key to the operations of the business and the success of the company. Advertisements and pitch packages must have some ideas for what the vegan leather material can do and ways in which it can be used. It is up to the design department to create the items used in advertising in all of the media. They are also responsible for creating designs and items that can be taken to buyers and shows to them. These designs must be original but also useful and flexible so they can see different ways that it can be used.
Creating designs that are able to display all of the attributes and the flexibility of the material is necessary when finding new investors, buyers, and creating ads. It is necessary to show the vegan leather in many different uses and in ways that are relatable for the buyers as well as the end customer. They must push the limits of the materials and process, while also showing that it can be easy to use. In order to do this the team works very closely regularly. This team has become comfortable with the feel and the limits of the leather, and know the advantages and disadvantages of it. When completing items for presentations they create original works that display just how versatile the leather is, as well as the advantages it offers to the buyer.
When offering a new material that is unfamiliar to people it can provide increased sales to keep a design team on staff. A design team can create examples that display the adaptability and the range of items that can be created. This will assist buyers and other designers in determining if the material will work for their purposes. It allows for the best demonstrations on why they should include these additional materials into their designs. These designers are beneficial to both the company as well as the buyers as it helps them to know what type of things they can do and how they may be able to include the material within their own designs and increase their sales. Using new materials adds to the customer base that will be interested in the designs.