Antelope + Jackrabbit = Jackalope

Once the mighty Mississippi disappears in the rear view mirror, there’s not much to look at for the next thousand miles except corn. An insane amount of corn. It goes on and on and on and then, the corn turns to wheat. An ocean of wheat. Amber waves of grain. Then, a few hundred miles farther West, the wheat turns to tumbleweeds and we can drop the “mid,” we are in the West.

To break up the monotony along the way, or perhaps because of it, there are signs. Millions of signs. This is the home field of the billboard. Every business garishly competes for attention. Out there, you’ve got to have a gimmick. See the World’s Largest this, five-legged that, First Ever this or two-headed that. Almost any collection becomes… CONTINUE READING >>

Once the mighty Mississippi disappears in the rear view mirror, there’s not much to look at for the next thousand miles except corn. An insane amount of corn. It goes on and on and on and then, the corn turns to wheat. An ocean of wheat. Amber waves of grain. Then, a few hundred miles farther West, the wheat turns to tumbleweeds and we can drop the “mid,” we are in the West.

To break up the monotony along the way, or perhaps because of it, there are signs. Millions of signs. This is the home field of the billboard. Every business garishly competes for attention. Out there, you’ve got to have a gimmick. See the World’s Largest this, five-legged that, First Ever this or two-headed that. Almost any collection becomes… CONTINUE READING >>